Journal · 5 articles

Everything I write,
in one place.

One in-depth article a month — product, agility, management, audit, coaching, and the technologies that actually change things. No listicles, no pointless hot takes.

The art of saying no to a feature request

Why a refusal that holds is always written before it is spoken: the five-question qualification grid, the four possible answers, and the five-line refusal template.

No-code, low-code and automation: the 2026 guide for decision-makers

What these technologies actually do, the tools that matter in 2026, and the decision framework for knowing when to use them without getting trapped.

Why your product audit changes nothing (and how to fix that)

Most audit reports end up buried in a Drive. Here is the structure I use so they actually trigger decisions.

Scrum is not a religion. Here is when to drop it.

Three clear signals for spotting when the framework has become the goal, and what to do instead.

Hiring your first PM: the 18-question grid

How to hire a Product Manager when you have never had one. The exact profile, the questions, and what to avoid at all costs.

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